Business Case Study

Perhaps the most crucial piece of business writing, case studies are proof-of-concept pieces that businesses can use to demonstrate their value proposition to prospective customers. These studies need to be well-written, engaging and sufficiently capture the essence of the value proposition.

In order to effectively write this case study I spent a few hours interviewing the subject customer about their experience, their existing issues, and how the product solved those issues.

This interview material was combined with additional research about the product and customer, in order to tailor a case study that addressed the customer needs on a deep level. 

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