A website is so much more than colors, text and images.
Finding & Solving Website Issues
Would you shop at a brick and mortar store that was worn out, run down, and had no power?
What about one where all the products were just scattered all over the floor?
A brand’s website is their brick and mortar store…
The way it appears, how it acts, and the ease of use can tell a user everything they want to know about your brand.
So if we all know that why are brands losing over half of potential website prospects just to technical site issues alone…
That’s Over 50% of Traffic Gone Before They Even See a Product
And the brand doesn’t even know it!
How Does This Even Happen?
For better or worse, making websites is now easier than ever. You can create a really nice looking website without having to know a single digit of code.
Well… that’s also the problem.
Without knowing anything about site design, server architecture, SEO, or even how to accurately measure site speed… So. Many. Websites. are running at impressively slow speeds, and their code is a nightmare.
According to Google, the average time to a fully loaded page is 15 seconds… How long do you personally wait for something to load?
Let’s run an experiment…
Stare at this page and mentally count for seven-seconds…
which is half the average load time…
How Long Did That Feel?
With a 5 second load time, the probability of the user leaving increases by 90%!
And site speed isn’t even the only problem facing websites…
Additional Site Considerations
Let’s take it one step further…
Inter-Linked System Considerations
▼ Your site is gorgeous and has a beautiful navigation system… But the heavy-weight design means the site loads at an incredibly slow rate.
Result: Poor rankings on Google and very high bounce rate. No traffic, poor sales.
▼ Your site is beautiful and fast… but the design has no technical SEO work behind it, nor is there a good SEO strategy at work
Result: Your site is not properly positioned On Google for buyer intent, nor are you capitalizing on the most-searched terms for your product. Poor traffic.
▼ Your site is beautiful, fast, and has good SEO… but your analytics are not configured correctly/at all…
Result: You have no way to measure your traffic effectively… so you don’t know what’s working and what isn’t. What to improve and what to leave alone.
▼ You just hired a wonderful new designer who built you an amazing looking website… But they didn’t create a full sitemap of your previous site and create the proper 301 redirects.
Result: All existing hyperlinks on the internet are now broken, crushing your returning traffic and causing Google to restart your rankings from zero.
▼ After creating your new site your existing email infrastructure and social media data streams were not properly configured.
Result: Without effective data streams between your site, email platforms, and social media, you have no ability to remarket to browsers, or target new audiences based on who shops now.
▼ Your website is fine, but you don’t realize it was built on subpar hosting, with out of date PHP and MySQL.
Result: Your site is at a very high risk for security compromise, placing users and their financial data at risk, along with your reputation and business.
A good website is far more than pretty images and fancy animations. Fail to cover the underlying pieces and your traffic, revenue, and reputation may be at risk.
With the competition out there today, no brand can afford to have their website not firing at 100%
By now you probably realize that there are a ton of things you never had to consider about your website.
Your site is probably generating revenue… so why is that wrong?
It’s not. But it could be generating 10-times as much! This is one of those cases where you don’t know what you don’t know.
The good news is, no one is expecting you to lose sleep over having to figure out what all this stuff is, where to find it, and how to fix it.