Client: Cummins Inc.
Type of Work: Advertorial
This project involved creating two stand-alone info articles/advertorials for Cummins Inc. in preparation for their winter home generator campaigns. Both articles were to be 1,500+ words in length, supported with acceptable sources, and would serve as lead magnets.
How I Completed This Project:
Interviewed the client to figure out the ultimate goal of these pieces and distill the offer
Examined all market research offered by the client
Conducted deep market, customer, and competitor research
Researched both provided topics for background info
Drafted articles (supported with info and market research)
Reviewed with the client, added revisions, and completed the project