Product Description – Tek Towel

Client: Black Mask Divers

Type of Work: Product Description

Project Details:

This client was in the process of developing a new high-tech towel, and wanted to get the product description right for the launch. As part of the launch process, I drafted and published this product description (that is still the live description).

How I Completed This Project:

Completed customer avatar, market, and competitor research (paying special attention to the specific item the client wanted to market).
Drafted sales copy to reflect the personality of the target audience.
Advised the client on pricing ideas to match competitor options.
Finalized copy, reviewed with the client and delivered final draft.


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