Who Am I?

After 17 years as a firefighter/EMT and three as a sworn LEO, I saw thousands of fantastically innovative ideas come to fruition…and just stall out.

The kiss of death was rarely the product…but because the company lacked the know-how to really sell their idea online.

They just didn’t have the tools or time to really maximize the connection with their audience.

Because of that, their sales didn’t grow as expected or stalled out completely, or they just weren’t able to innovate as they wanted. 

At the end of the day, all that meant was another innovative idea that could save lives or make operations safer…sitting on a shelf somewhere collecting dust.

That’s why I created NudgeCopy, and began offering my skills as a direct response copywriter and eternal student of psychology, directly to First Responder businesses and those that serve that market.

What I do is simple: I tell stories…


I also just happen to use the incredible and undeniable power of those stories to explode the impact of email campaigns, websites, and social media ads…

…Building deep brand loyalty with your customers and snowballing the impact of your brand everywhere it touches.

And I combine these compelling stories with all the various marketing channels that get your product from obscure to a “must-have”.

I don’t have any magic formulas…and I’ve never been a “guru” of anything.

My secret sauce is virtually limitless empathy and the uncanny ability to connect with people…as people…and reaching them in a way that is authentic, meaningful, and real.

…And I invest 100% in my clients.


I am NOT an agency.

I do NOT balance a dozen clients at once. 

When I commit to a client, and their brand, I pour my full efforts into moving them forward in every way they need. 

I have found that many businesses don’t know exactly what they need, and can’t break those tasks down into single projects.

Instead of trying to force a client into ‘one-off’ projects…I come at the whole problem. 

This way I can create unified brand messaging and carry that message across all platforms.

Funnels travel seamlessly across platforms…SEO helps every aspect of the brand jump up in rankings… well-crafted lead forms pump warm leads into email campaign platforms…and those platforms send out automated sequences to promote the conversion and build loyalty.

Digital marketing and selling something online is a process of integrated systems. Everything is linked and if one part of the puzzle is crap, the rest falls apart.

You can have the greatest brand messaging and FB ads in the world…and if your site is dysfunctional and poorly constructed…would-be-buyers depart in droves.

If you lay awake at night thinking of the people you could be helping if you could just get your product or service to them…let’s talk.

I’ll get it there.
And I won’t stop until I do.


What? You want to know the real me?

The real me…the guy sitting behind this keyboard…is just a guy.

I like beer… I frequently write while wearing pajama pants with santa-hat-wearing stormtroopers on them…I swear an uncomfortably frequent amount…I have a wife that sometimes annoys me, and two wonderful kids that I alternate between adoring and wanting to run away from.

I am a third-generation volunteer firefighter, so I was raised in a firehouse with some of the most obnoxious, crass, foul-mouthed, big-hearted people you’ll ever meet. The kind of people that never hesitated a single step before entering a building that wanted to kill them…just to see if someone could be saved.

After almost two decades of fighting fire…I’ll stop when they make me.

I enlisted in the Marine Corps two weeks after I turned 18, and spent almost six years in a specialized unit that was obsessed with weapons, tactics, and running.

I hate running.

I will never claim to be an expert at anything…and I can’t lie to save my life.

My biggest hurdles in life and business are that I often become entirely invested in my client’s success as people…before their success as a business. So I lay awake at night mulling over new ideas to help someone solve a problem, or I whip out my phone at the beach to jot down a new headline I just thought up.

I love helping people with any problem they have.

I sound wonderful, right? But how does this help you?

Here’s my secret sauce: I am utterly and compulsively obsessed with psychology, human behavior, and the endless ways to influence it.

Not just a passing interest…

…I was the kid checking Evolutionary Psychology out of the library at 12 years old. I wrote academic papers for fun. Actually paid for scientific research database access when I wasn’t even in school…just to read the studies…

…my library is packed with books on philosophy, psychology, sociology, anthropology…all those “study of” words.

I’m also not a read-a-few-articles-on-the-net “psych expert” either…

When I got my BA in psychology, my alma mater required that I enroll in 12 psychology courses over the course of my four years… I took all. Of. them. The entire psychology catalog and some of the sociology courses too.

And while I was studying and writing papers like a madman because I foolishly decided to take 3 400-level fieldwork psych courses at the same time…I loved every minute of it.

If I can see you, talk to you, or even imagine you… I’m compulsively analyzing everything about you.

I know, it’s weird.

On the upside, that means I offer business owners an abnormally deep peek into the minds of their possible customers. With that inside knowledge, I write email sequences, product descriptions, and social media ads that are so targeted, people think they wrote them themselves.

All that means is they fall all over themselves buying your product or service….

…And keeps my calendar full of businesses who want the laser-guided sales bomb.

Like the e-commerce apparel company that hired me to write their Facebook ads…which I then had to turn off because I sold all their available inventory in a week. They made more money that month than the entire previous year.

How about the multi-million dollar camera company that asked for a new email sequence to “support their targeted paid ads”? In just a single weekend sale, my new email sequence earned triple the revenue those ads were bringing in…

I expanded a SaaS company’s territory from three states to half the nation in three months with Facebook ads…

Increased lead generation for a training company to more leads in one month than they had ever fielded in any given year…

And wrote an email sequence that was so in tune with the prospective audience that I essentially created a cult following for a brand.

What I do isn’t particularly special because all the material is always right there. I’m not an engineer employing proprietary formulas, or a chemist mixing the next secret batch of Coke.

I’m just really good at examining people and turning their innermost thoughts into words. Put enough of those words together…and you get a sale.

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