Image Size Kills Site Speed
What is image size and how does it murder website load speed? How do you find the slow images? How do you fix it? All right here.
Marketing Knowledge
Think Like Your Customer… Even If They Don’t Think Like You
What if your business dreams rested on your ability to appeal to someone that didn’t think like you at all?
What the hell is SEO and do I really need it?
SEO may seem like the Dark Arts, only practiced by the super nerds that hide in the shadows… Well, it isn’t. While it is important, it’s not impossible to understand.
Never Forget Who Your Audience Is…
What can two surgeons teach us about knowing your customers? Quite a lot, when one nails it and the other flops.
Testing Your Way Out of the Gmail Promotions Tab
Nothing sucks more than crafting the perfect email and having it sit in a place where your customer will never see it. What is the Gmail Promotions Tab and how can we get around it?